When to use which(and when to use both).
Appfigures is a data exploration and reporting tool — strong on slicing App Store and revenue data your way. AppApex is a prescriptive AI growth advisor that watches the same data and tells you the single highest-leverage action to ship each week. Many indie iOS devs use both.
Side-by-side comparison
| Attribute | AppApex | Appfigures |
|---|---|---|
| Primary job | Prescribe weekly actions | Explore and report on data |
| Target user | Indie iOS subscription dev | Indie + mid-market analytics user |
| Output format | Ranked action plan | Dashboards, reports, exports |
| AI agents | ||
| App Store Connect data | ||
| RevenueCat integration | ||
| Superwall integration | ||
| Keyword rank tracking | Yes (within ASO Agent) | Yes (deeper, dedicated) |
| Custom dashboards / reports | ||
| Starting price | $39 / month | Free tier; paid from ~$10 |
| Setup time | Under 5 minutes | Under 5 minutes |
| Best for | Solo founders who want decisions, not dashboards | Anyone who wants to explore data their way |
When to use AppApex versus Appfigures
AppApex is better when…
- ›You do not have time to explore dashboards — you want a weekly to-do list ranked by impact
- ›You ship a subscription app and need conversion + retention + ASO + pricing + reviews in one place, not five tools
- ›You want AI that prescribes specific actions ("ship this paywall variant"), not just charts
- ›You use Superwall (Appfigures does not currently integrate)
Appfigures is better when…
- ›You like building custom dashboards and reports tailored to your exact metrics
- ›You need granular keyword rank tracking across many competitors
- ›You want a free tier with no commitment
- ›Your job is to explore and present data to a stakeholder, not to ship growth experiments
Use both when…
- ›Use Appfigures for the deep data exploration and AppApex for the weekly action plan
- ›You can wire both up — they read from the same App Store Connect API and do not conflict
Pricing
Appfigures has a free tier and paid plans starting around $10/month. AppApex starts at $39/month and includes the full growth toolkit on every tier.
Frequently asked questions
Other comparisons
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