Move the keywordsthat move installs —every week.
The ASO Agent tracks your App Store keyword rankings, screenshot performance, and impressions-to-install conversion rate. It identifies the single ASO change that will move the most installs this month — a keyword swap, a screenshot test, or a subtitle rewrite — with an expected install impact.
What it does
The ASO Agent watches your App Store Connect data: keyword rankings, search impressions, product page views, and impressions-to-install conversion. It joins these signals to find the highest-leverage move available to you this month.
Unlike generic ASO tools that hand you a 200-keyword list, the ASO Agent prescribes one specific change — for example, "swap keyword X for keyword Y in your subtitle" or "test a benefit-led first screenshot vs your current feature screenshot" — with an expected install impact derived from your actual conversion rate.
When you ship the change, the agent watches the next 14-30 days of data and tells you whether it worked, and rolls back automatically (Growth+) if results are clearly negative.
How it works
- 01
Pull App Store Connect data
Reads keyword rankings, impressions, product page views, and install conversion daily from App Store Connect.
- 02
Find the bottleneck
Identifies whether your bottleneck is impressions (keyword problem) or impressions-to-install conversion (page problem) and prescribes accordingly.
- 03
Propose one change
Surfaces a single, specific change — keyword swap, subtitle rewrite, or screenshot test — with an expected install impact.
- 04
Watch the result
Monitors keyword rank, impressions, and conversion for 14-30 days post-change and reports impact in your weekly plan.
Sample weekly recommendation
"Your subtitle ranks #38 for 'photo editor' (high competition) but #4 for 'ai photo enhancer' (lower competition, growing 40% YoY). Move 'AI Photo Enhancer' to your subtitle and demote 'Photo Editor' to keyword field. Expected lift: 600-1,100 incremental US installs / month."
Integrations and pricing tier
Integrations used
- › App Store Connect
Tier required
Available on all tiers. Metadata push automation on Growth and Studio.
Frequently asked questions
Explore the other agents
Conversion Agent
The Conversion Agent watches your trial-to-paid funnel across paywall variants, traffic sources, and onboarding paths.
Retention Agent
The Retention Agent monitors subscription churn cohorts across trial source, geography, plan, and onboarding flow.
Pricing Agent
The Pricing Agent analyzes your subscription pricing performance across countries, trial lengths, and plan structures.
Review Intelligence Agent
The Review Intelligence Agent ingests every new App Store review across every locale you ship in, uses LLMs to cluster reviews into recurring themes (bugs, missing features, paywall friction), and routes the themes with the most revenue or rating impact into your weekly action plan..