Find the cohortthat's churning —and fix it.
The Retention Agent monitors subscription churn cohorts across trial source, geography, plan, and onboarding flow. It surfaces the single cohort with the most addressable churn this week and prescribes a specific fix — a win-back trigger, an onboarding tweak, or a plan change.
What it does
The Retention Agent slices your subscription base by cohort attributes — trial source, country, plan, app version, and onboarding flow — and identifies which cohort has the most addressable churn relative to its size.
It distinguishes between unavoidable churn ("the user got what they wanted") and addressable churn ("the user hit a paywall friction point on day 7") so you spend your week on fixes that actually change behavior.
It also tracks the impact of fixes you ship over time, so a retention tweak that worked for one cohort is automatically extended to similar cohorts.
How it works
- 01
Pull subscription cohorts
Reads active subscriptions, churn events, and refund data from RevenueCat by cohort attributes.
- 02
Score addressable churn
Distinguishes unavoidable churn (got value, churned) from addressable churn (hit friction, churned) using paywall and engagement signals.
- 03
Propose a single fix
Surfaces the cohort with the most addressable churn this week and proposes a specific fix — win-back, onboarding tweak, or plan adjustment.
- 04
Track impact
Monitors retention curves on the affected cohort post-fix and reports win/loss in your weekly plan.
Sample weekly recommendation
"Annual-trial users from TikTok ads who churn in week 2 (n=412 last 30 days) are not opening the app between days 4 and 9. Ship a day-5 in-app message featuring your highest-rated feature ("AI photo enhancer"). Expected lift: 8-14% week-2 retention on this cohort."
Integrations and pricing tier
Integrations used
- › RevenueCat
- › App Store Connect
Tier required
Available on all tiers. Win-back campaign execution on Growth and Studio.
Frequently asked questions
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