Find the next paywallvariant worth shipping —every week.
The Conversion Agent watches your trial-to-paid funnel across paywall variants, traffic sources, and onboarding paths. It ranks the single highest-leverage variant to ship next, with a specific hypothesis ("price-anchor variant for direct App Store traffic"), expected lift, and a sample-size requirement.
What it does
The Conversion Agent ingests paywall events, trial starts, and trial-to-paid conversions from Superwall and RevenueCat. It joins those signals with App Store Connect traffic-source data so it can spot which paywall is leaking revenue from which audience.
Every week, it ranks the single highest-leverage variant idea by expected lift × confidence × build cost. It does not propose 17 ideas — it proposes the one variant most likely to move your number, with a clear hypothesis and a sample-size minimum so you do not ship an underpowered test.
When you run the test, the agent watches the variant in the background and tells you the moment results are statistically meaningful — including the moment a test is going badly enough to kill early.
How it works
- 01
Pull funnel data
Reads paywall views, trial starts, and trial-to-paid conversions from Superwall and RevenueCat by variant, source, and country.
- 02
Find the leak
Identifies which (variant × source × country) cell has the largest revenue leak relative to its traffic share.
- 03
Generate a hypothesis
Proposes a single variant change with a one-sentence rationale, expected lift range, and minimum sample size.
- 04
Surface to your weekly plan
The recommendation lands in your Monday plan with a "ship this" CTA. On Growth+, AppApex can stage the variant in Superwall for your approval.
- 05
Watch the experiment
Once live, the agent monitors significance daily and alerts you when results pass (or clearly fail) — no more "is this test done yet?"
Sample weekly recommendation
"Direct App Store traffic in the US is converting 38% below your average paywall view-to-trial rate. Ship a price-anchor variant ($79.99/yr crossed-out → $39.99/yr) for this segment only. Expected lift: 12-18% trial start rate. Minimum sample: 1,420 paywall views. Estimated runtime: 9 days."
Integrations and pricing tier
Integrations used
- › Superwall
- › RevenueCat
- › App Store Connect
Tier required
Available on all tiers. Agent-executed actions on Growth and Studio.
Frequently asked questions
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